A little “About Me” because I realized many of you know the brand, but not the person behind it (unless you’ve caught me live once or twice).

Hi! I’m Cheyenne, the founder of You, Me, and Boo.

If you had told me a few years ago that I’d start a children’s clothing brand, I probably would’ve laughed. What started as discovering bamboo clothing quickly turned into a full-blown obsession. I loved everything about it—the comfort, the quality, and the excitement of finding new prints. But beneath that shopping addiction was something much deeper.

I was in one of the hardest seasons of my life, navigating a really difficult battle with postpartum depression. I needed something that brought me joy, something to look forward to, and eventually, something to pour my heart into. What began as buying entirely too much for my kids that led to reselling, slowly grew into a dream of creating a brand that felt magical, nostalgic, and full of the kinds of prints I was always wishing someone would make…