About Us

A little “About Me” because I realized many of you know the brand, but not the person behind it (unless you’ve caught me live once or twice).

Hi! I’m Cheyenne, the founder of You, Me, and Boo. 

If you had told me a few years ago that I’d start a children’s clothing brand, I probably would’ve laughed. What started as discovering bamboo clothing quickly turned into a full-blown obsession. I loved everything about it—the comfort, the quality, and the excitement of finding new prints. But beneath that shopping addiction was something much deeper.

I was in one of the hardest seasons of my life, navigating a really difficult battle with postpartum depression. I needed something that brought me joy, something to look forward to, and eventually, something to pour my heart into. What began as buying entirely too much for my kids that led to reselling, slowly grew into a dream of creating a brand that felt magical, nostalgic, and full of the kinds of prints I was always wishing someone would make.

I’m also incredibly blessed to be the mom of two amazing littles, Silas and Shiloh. They are my biggest “why.” They inspire me every single day to dream bigger, work harder, and build something that shows them it’s never too late to take a chance.

When I’m not working on You, Me, and Boo, you’ll find me working in healthcare. My days are busy, my coffee is probably cold, and my notes app is overflowing with print ideas that pop into my head at the most random times. I’m constantly thinking about stories to tell through our collections and themes that deserve a little more love.

None of this would’ve happened without one very important person—my mother-in-law. She believed in me before I fully believed in myself. Every time I doubted whether I could actually start a brand, she gave me the same advice:

“I think this will be good for you, just do it”

So with her help, It came to life.

You, Me, and Boo isn’t just a business to me. It’s proof that beautiful things can grow from some of life’s darkest moments. It’s a reminder that healing doesn’t always look the way we expect, and sometimes the smallest dream can turn into something so much  bigger.

From the bottom of my heart, thank you for supporting this little dream. Every order, every comment, every share, and every person who chooses to be here means more than you’ll ever know.

I’m so happy you’re here, and I can’t wait to show you everything we have in store.